Company

Real AI transformation
starts from the inside out

TheSEA is the operating engine the next decade of beauty brands will run on. Because surface-level AI is just a tax on your team, we redesign the creative workflow from the ground up to unlock real efficiency.

The full stack your transformation actually needs

AI transformation only succeeds when business, systems, and creativity are designed together.

Business & ROI

Owns the success metrics. Defines what transformation has to deliver before a single line of code ships — and stays accountable to it after launch.

Creative & Branding

Protects brand value. The taste filter that ensures every asset leaving the system would have been signed off by your best creative director — at machine scale.

Product & SOPs

Drives adoption. Turns the transformation into operating procedures your team can actually run on Monday morning, not a tool that sits unused.

System & Security

Reduces risk. Enterprise-grade architecture, brand-data isolation, and compliance built for the procurement processes of global beauty and lifestyle brands.

AI R&D

Controls quality. Owns model selection, evaluation, and the layer between research and production — so output stays brand-grade as the frontier moves.

Assessment

Owns the success metrics. Defines what transformation has to deliver before a single line of code ships — and stays accountable to it after launch.

Creative & Branding

Protects brand value. The taste filter that ensures every asset leaving the system would have been signed off by your best creative director — at machine scale.

Product & SOPs

Drives adoption. Turns the transformation into operating procedures your team can actually run on Monday morning, not a tool that sits unused.

System & Security

Reduces risk. Enterprise-grade architecture, brand-data isolation, and compliance built for the procurement processes of global beauty and lifestyle brands.

AI R&D

Controls quality. Owns model selection, evaluation, and the layer between research and production — so output stays brand-grade as the frontier moves.

Meet our team

No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.

Yanjin Li

Yanjin Li

CEO & Cofounder

Yoshihiro Onchi

Yoshihiro Onchi

CMO & Cofounder

Mylène Larnaud

Mylène Larnaud

Chief Product Officer

Meng Lee

Meng Lee

Chief Technology Officer

Linda Takao

Linda Takao

SVP of Sales

Junior Berenguer

Junior Berenguer

Head of Marketing

Chunyan Xu

Chunyan Xu

Senior Engineer

Euel Galang

Senior QA

Martha Liu

Senior Engineer

Steven Guo

Senior Engineer

Keonjae Lee

Keonjae Lee

Senior Engineer

Xiaoyu Wang

Product Designer

Charith Hettiarachchi

Charith Hettiarachchi

Senior Engineer

What we believe, and why we are built this way

The companies that win the next decade will not be the ones with the most AI tools installed. They will be the ones whose workflows were redesigned to assume AI from the ground up. Everything we do follows from that.

Start with the problem, not the technology

Before a single tool is deployed, we map the workflow. We sit with your teams, understand the friction, and design the transformation around your actual business — not around a product roadmap. Anyone leading with the model is leading with vanity.



Before a single tool is deployed, we map the workflow. We sit with your teams, understand the friction, and design the transformation around your actual business — not around a product roadmap. Anyone leading with the model is leading with vanity.

Before a single tool is deployed, we map the workflow. We sit with your teams, understand the friction, and design the transformation around your actual business — not around a product roadmap. Anyone leading with the model is leading with vanity.


Before a single tool is deployed, we map the workflow. We sit with your teams, understand the friction, and design the transformation around your actual business — not around a product roadmap. Anyone leading with the model is leading with vanity.

Transformation is all or nothing

Surface-level AI adoption does not change outcomes. Real efficiency only emerges when the entire workflow is redesigned — from brief to final delivery. Half-installed AI is a tax on the team that has to work around it. Partial transformation is a cost, not an investment.


Surface-level AI adoption does not change outcomes. Real efficiency only emerges when the entire workflow is redesigned — from brief to final delivery. Half-installed AI is a tax on the team that has to work around it. Partial transformation is a cost, not an investment.

Surface-level AI adoption does not change outcomes. Real efficiency only emerges when the entire workflow is redesigned — from brief to final delivery. Half-installed AI is a tax on the team that has to work around it. Partial transformation is a cost, not an investment.



Creativity is not replaceable

The goal is to remove repetitive execution from human hands — not human judgment. AI handles production. People handle the decisions that require craft, taste, and brand understanding. We refuse the framing where machines replace creatives; the brands we work with employ better creatives because of it, not fewer.

The goal is to remove repetitive execution from human hands — not human judgment. AI handles production. People handle the decisions that require craft, taste, and brand understanding. We refuse the framing where machines replace creatives; the brands we work with employ better creatives because of it, not fewer.


Built in Japan, on purpose. Not by default

Beauty's most demanding consumer market sits here. The standards for craft, packaging, and visual discipline are higher, and the procurement cycles are harder. A Creative OS that survives the Japanese mid-market is a Creative OS that survives anywhere. We chose this market first because winning here means we have actually solved the problem.

Boring companies produce boring outcomes

We do not optimize for safe. We commit to a sharp point of view, ship deliberately, and pick clients who want to lead their category rather than catch up to it. There is no middle ground left in this market — the brands defining the next decade are the ones rebuilding now.

We do not optimize for safe. We commit to a sharp point of view, ship deliberately, and pick clients who want to lead their category rather than catch up to it. There is no middle ground left in this market — the brands defining the next decade are the ones rebuilding now.


Rebuild the creative engine,
before someone else does

If the workflow your team runs today were redesigned from scratch, what would it look like? That is the conversation we want to have.

Book a demo